01 · Brand Lock
Your identity rules in one sheet
Anchors, wardrobe, pillars, scenes, forbidden items, tone. Every script and every image prompt obeys it, so the output stays recognisably yours.
All plans
Your Brand Lock, a tested hook bank, five-a-day Trial Reels with the metrics you log, and a post kit you publish from your phone. One method, one place, your own Gemini key — we never bill you for AI.
Web app + phone (installs from the browser) · 7-day trial with card · cancel anytime · 7-day money-back on the first charge
Fifty seats. The list gets first access, the launch email and the Founding price. No spam — the launch email and product notes only.
Everything below runs from one Brand Lock, so every script, prompt and post sounds like you and looks like you.
Anchors, wardrobe, pillars, scenes, forbidden items, tone. Every script and every image prompt obeys it, so the output stays recognisably yours.
Direct-response variants, a Reel storyboarder, a hashtag generator, and a hook bank built on seven hook families — each hook marked "untested" until your own Trial Reels say otherwise.
A weekly plan, 24-hour metric logging, family and angle leaderboards, a promote rule for the winners, CSV in and out, and next week's plan written from this week's numbers.
Turns your Brand Lock and a scene into ready prompts for Higgsfield, HeyGen, ChatGPT or Midjourney. Upload the result, run the six-marker likeness check, attach what passes.
One-line scripts, B-roll rules and the render settings for your own HeyGen look and voice IDs, so the talking-head reels match the stills.
Caption, hashtags, media and schedule per post: copy buttons, a ZIP download, and the phone share sheet straight into Instagram. In-app publishing arrives in v2 after Meta's review.
Pick hooks from the bank, one per family. The Lab writes the week's slots; the Brand Lock keeps every script on-identity.
Open the Post Kit, copy the caption, share the media to Instagram, log the 24-hour numbers the next morning.
Leaderboards rank families and angles. The promote rule tells you what to repeat; the audit prompt and next-week plan write themselves.
An illustration of the v1 interface. The numbers are placeholders — your metrics come from your own account.
Every plan starts with a 7-day trial (card required, cancel before day 8 and nothing is charged) and carries a 7-day money-back on the first charge.
Yes. All AI text runs on your own Google Gemini key, created in your Google account in about two minutes (the app walks you through it, and the Blueprint already teaches it). Google's free tier covers normal use; heavier use is billed by Google to you, never by us. Your key is encrypted before it is stored and you can revoke it at any time.
Not in v1. You get a Post Kit — caption, hashtags, media and a share button — and publish from the Instagram app on your phone in about twenty seconds. In-app publishing arrives in v2 once Meta's app review is complete; Founding members get it first.
If you have not cancelled, the plan you picked is charged on day 8 and renews monthly or yearly. You get a reminder email before the first charge, and the first charge carries a 7-day money-back.
Billing → Manage subscription opens the Stripe billing portal: cancel, switch between Starter and Pro, or update your card. Cancellation takes effect at the end of the paid period. Details in the Refund Policy.
You can run brands you have authority for, but the likeness rules are strict: only your own face, body and voice, or a person's who has given you written permission. Nothing else, no exceptions — it is in the Terms and it is how we keep the product clean.
Fifty Pro seats at $49 a month instead of $79, locked for as long as the subscription stays active and uninterrupted. Seats are offered in waitlist order the week of 2 November 2026; when they are gone, Pro is $79.
They are different things: the Blueprint is the method on paper; Growth Engine is the system that runs it every week. Blueprint buyers get $20 off their first Growth Engine charge, applied automatically at checkout.
No. Followers, views and income depend on your content, your consistency and the platforms. Everything we show is our own experience or an illustration and is not typical — see the Earnings Disclaimer. What we do promise is a system that keeps you on-identity and measures what you post.